Mega Menu A/B Test
Simplifying navigation structure using behavioural data to improve discoverability of key categories and reduce complexity
Design System Evolution
Developing reusable components to improve consistency, accessibility and scalability across Selfridges digital experience
PDP Gift With Purchase
Highlighting promotional incentives within the product journey to increase perceived value and support purchase confidence
Stores Page Optimisation
Improved a high traffic page by introducing clearer content hierarchy and reasons to visit messaging to support in-store experiences